Content Marketing Executive, Isca Academy

Key Responsibilities:

Content Creation

• Develop creative and engaging content that speaks to stakeholder needs, which can include creative copywriting for short and long-form content, EDMs, websites, scripts, social media posts, etc
  
• Support in conceptualisation of marketing materials and assets of ISCA Academy products to create a compelling narrative that communicates the value proposition and resonates with the target audience
  
• Collaborate with internal stakeholders to ensure consistent messaging and brand identity
  

Social Media

• Create and curate engaging content, including captions, images, and videos, IG/FB stories and reels, that resonate with the target audience, drive engagement and increase traffic
  
• Analyse social media analytics to measure the performance of the campaigns
  
• Collaborate closely with internal stakeholders to conceptualise social media activations according to business priorities and goals.
  
• Monitor industry trends and stay up-to-date with social media best practices and emerging platforms
  
• Generate and present periodic reports to show the effectiveness of social media campaigns
  

Requirements:

• Diploma/ Degree in related discipline with strong experience in marketing, content writing and social media management.
  
• Excellent written and verbal communication skills, with the ability to craft compelling and persuasive content
  
• Proficient in creative tools (Adobe Photoshop, Illustrator, InDesign, After Effects.)
  
• Strong analytical skills, with the ability to analyse social media metrics and make data-driven decision
  
• Knowledge of social media platforms, including Facebook, Instagram, LinkedIn, Tik Tok and other relevant platforms, and their best practices
  
• Creative thinking and problem-solving skills
  
• Strong project management and organisational skills, with the ability to juggle multiple tasks and project deadlines