Digital Marketing & E-Commerce Specialist

E-commerce Management

• 
  
• Develop and execute comprehensive digital marketing strategies to drive online traffic to the e-commerce portal and enhance brand awareness.
  
• Manage end to end solution for e-commerce platforms comprising of:
  
  
  • 
    
  • platform design &
    development
    
  • content creation
    
  • inventory management
    
  • order management &
    fulfilment
    
  • customer engagement
    
  • last mile services coordination
    
  
  
• Collaborate with cross-functional teams including IT, Sales, and Product Development to ensure alignment of digital marketing efforts with overall business objectives.
  
• Regularly update product information, pricing, images, and promotions on e-commerce platforms.
  
• Manage platform subscribers including e-commerce customers comments, reviews and enquiries
  
• Monitor and analyze key performance metrics, identifying trends and insights to optimize campaigns and achieve KPIs.
  
• Plan &
  implement program to drive &
  improve lead generation, customer engagement, traffic and conversions for the on e-commerce platforms
  

Digital Marketing

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• Utilize SEO, SEM, email marketing, social media, and other digital channels to acquire and retain customers.
  
• Oversee the creation of digital content (e.G., website copy, blogs, social media posts)
  
• Stay updated with industry trends and best practices in digital marketing and e-commerce to maintain competitive advantage.
  

Qualifications and Skills:

• 
  
• Min. diploma/degree in Sales &
  Marketing / Business Analytics / Digital Marketing / E-commerce or a related field is preferred.
  
• Minimum 2 years of relevant experience in direct e-commerce operations with good digital knowledge of e-commerce platforms (i.E. Lazada, Redmart, Shopee, Qoo10 etc)
  
• Strong understanding of digital marketing channels, strategies, and best practices.
  
• Working experience with Photoshop, Canva, web analytics tools is advantageous.
  
• Strong project management skills, including the ability to manage multiple projects simultaneously in a fast-paced environment.
  
• Effective communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
  
• Self-motivated, problem solving abilities and willing attitude.