Digital Marketing Executive

Who We Are

As Singapore’s leading homegrown manufacturer of halal certified ice cream, gelato and sorbets for over 20 years, we supply a diverse range of clients with our premium products. Selling both locally and internationally, we are committed to making sweet memories with food. From our 12,000 sq. ft. factory, we produce classic and create bespoke flavours for our clients. Our products are also available wholesale under our brand Artisertz or as OEM. We offer a wide range of value added products (equipment, packaging, and ingredients) and services to complement what we manufacture.

Job Description

Key Responsibilities

1. Content Creation and Management:
Oversee the creation of engaging content for company's website, social media, and other digital platforms. Ensure consistency in the brand voice across all digital channels.

2. SEO and SEM:
Optimize website content for search engines (SEO) to increase organic traffic. Manage pay-per-click (PPC) advertising campaigns, including budget management and performance analysis.

3. Social Media Management:
Plan and execute social media campaigns to drive engagement and brand awareness. Monitor social media platforms for customer feedback and respond appropriately.

4. Email Marketing:
Design and manage email marketing campaigns to nurture leads and convert them into customers. Analyze email performance and implement improvements.

5. Analytics and Reporting:
Use tools like Google Analytics to track and report on digital marketing performance. Provide insights and recommendations based on data analysis.

6. Campaign Management:
Coordinate and execute digital marketing campaigns across various channels. Ensure campaigns are delivered on time and within budget.

7. Collaborations and Partnerships:
Work with influencers and partners to amplify the company's digital presence. Manage relationships with external agencies and vendor

Key Skills:

1. Technical Skills:
SEO &
SEM:
Know how to improve website visibility and manage paid search ads.

2. Analytics Tools:
Use tools like Google Analytics to track and analyze digital performance.

3. Social Media Management:
Handle social media platforms and plan effective campaigns.

4. Email Marketing:
Create and manage email campaigns using tools like Mailchimp, Brevo.

5. Content Management Systems:
Experience with platforms like WordPress for website content.

6. Creative Skills:
Content Creation:
Write and produce engaging content for online platforms.

· Copywriting:
Write persuasive and clear marketing messages.

· Basic Design:
Understand basic graphic design principles and tools.

7. Analytical Skills:

· Data Analysis:
Interpret data to understand and improve marketing results.

· Performance Tracking:
Monitor how well campaigns are doing and find ways to improve.

8. Communication Skills:

· Verbal:
Communicate ideas clearly with team members and partners.

· Written:
Write clear and effective marketing content.

Requirements

Relevant experience in similar role.

Employment Terms

1. Five-day work week (WFH option available for part of the hours)

2. Base pay

3. Sales Commission

4. Annual bonus

5. Travel and phone allowance

6. Medical