Integrated Media Planner

The Media Planner role will primarily be responsible for day-to-day accounts’ campaign planning, operations and reporting &
reconciliation. The role will be closely supported + guided by an Associate Manager, and will be the direct report as your immediate escalation.

Expectations of an Integrated Media Planner:

1. Planning

• Day to day campaign planning and management
• Develop solid foundation in media research
• Develop media strategy, channel recommendations, and prepare detailed media planwith sound rationalizing
• Liaise with media vendors and internal practices for media proposals
• Competitive tracking &
  reviews (quarterly), media trend updates (monthly)

2. Buying

• Negotiation with media vendors for rates and value adds
• Liaison with media vendors for booking of ads (offline and direct IOs buys)
• Operations of digital campaign set ups, primarily on adservers and social platforms (Meta, Linkedin, Tiktok, Google Ads)
• Prepare Copy Instructions/material specs, liaise with media vendors &
  creative agencies for material submissionrequirements and deadlines
• Navigate and advise on requirement for site-tagging on client’s site/apps, ensure ads are properly served and tags are firing
• Campaign monitoring and preparation of reporting cadences (depending on arrangement with clients/campaigns – weekly, bi-weekly, monthly)

3. Reporting &
Reconciliation

• End of campaign report preparation with meaningful insights and learnings
• Responsible to ensure campaign is updated on finance platforms
• Supporting finance or team’s buyer in following up issues with vendors’ invoices
• Liaison with team’s buyer on timely invoicing for ended campaigns
• Supporting in year end reviews with accounts on hand