Marketing Manager

Project Overview:
The primary objective is to build the highest quality distribution, presence, awareness, relevance, and growth among target consumers and accounts.

Key Responsibilities:

• Ensure excellent execution and maximum effectiveness of market activities, including POS, menu, feature, and display activities.
  
• Maximize brand growth opportunities across all market channels.
  
• Monitor and ensure the achievement of sales, depletion, and activation goals within the assigned market.
  
• Develop and foster relationships with key/high image accounts.
  
• Develop and monitor targets for key/high image account listings, including menu placements, staff trainings, account support, and sales velocity.
  
• Develop effective relationships with the distributor salesforce.
  
• Support distributors in developing brand presence and awareness, ensuring good brand execution locally and helping distributors achieve sales and image goals in the market.
  
• Oversee key account lists (On &
  Off premise).
  
• Train key bartenders, mixologists, and account staff.
  
• Identify key business opportunities such as new accounts, partnerships, and events.
  
• Identify, cultivate, educate, and motivate key brand influencers, major event promoters, and spirits opinion-makers.
  
• Monitor and report competitor activity.
  
• Lead, co-develop, and execute all brand activation initiatives in the market.
  
• Maintain the market activation calendar.
  
• Lead from the front, bringing distributor programming to life.
  
• Maintain the T&
  E budget.
  

Deliverables:

• Excellent execution and maximum effectiveness of market activities.
  
• Maximize brand growth opportunities across all market channels.
  
• Achieve sales, depletion, and activation goals.
  
• Develop and maintain relationships with key/high image accounts.
  
• Ensure effective relationships with the distributor salesforce and support local brand execution.
  
• Oversee and train key account staff, host tastings and dinners, and drive brand presence.
  
• Identify and cultivate key business opportunities and brand influencers.
  
• Lead brand activation initiatives and manage the market activation calendar.
  
• Maintain the T&
  E budget and ensure financial accountability.
  
• Proven experience in market development, brand management, or a related field.
  
• Strong leadership, communication, and strategic thinking skills.
  
• Ability to develop and maintain relationships with key accounts and stakeholders.
  
• Experience in sales and achieving market growth targets.
  
• Excellent organizational and project management skills.
  
• Ability to work independently and as part of a team.
  
• Passion for the brand and industry with a proactive and results-driven approach.