Marketing Manager

Job description

The Marketing Manager - APAC will be responsible for developing and executing marketing strategies across the Asia-Pacific region. This role requires a dynamic individual who can collaborate with cross-functional teams to drive market growth and brand awareness. The ideal candidate will be bilingual in English and Mandarin, enabling effective communication and marketing initiatives in key markets.

• Strategic Planning:
  Develop and implement comprehensive marketing strategies tailored to the APAC market.
  
• Market Analysis:
  Conduct market research to identify trends, opportunities, and challenges within the region.
  
• Brand Management:
  Ensure brand consistency across all marketing materials and channels.
  
• Content Development:
  Create compelling marketing content in English and Chinese for various platforms, including digital (ex. websites,) print, and social media.
  
• Campaign Management:
  Plan and execute marketing campaigns, track their performance, and optimize based on data insights.
  
• Stakeholder Collaboration:
  Work closely with sales, product development, and other departments to align marketing strategies with business objectives.
  
• Digital Marketing:
  Leverage digital marketing tools and platforms to enhance online presence and engagement.
  

Qualifications:

• This role is based in Kuala Lumpur. Candidates need to have legal authorization to work
  
• Excellent project management skills, communication skills, and a strong work ethic
  
• Advanced knowledge of current market trends
  
• Experience with marketing tools such as Canva, Hubspot, Zoho, and Hootsuites
  
• Minimum 2 years of experience in marketing/brand management or related field
  
• BA in Marketing or equivalent work experience required
  
• Must be Knowledgeable with social media ads, such as Telegram, Line, WeChat, Facebook, YouTube, Google Business, Instagram, TikTok, Google Ads, etc.
  
• Must have an understanding of SEO with technology.
  
• Must be able to read/write and communicate in Mandarin
  
• EdgeNext is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.