Pr And Marketing Manager

We’re looking for agile and versatile marketing manager who’s eager to develop and execute marketing campaigns for hi end FnB business. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.

Objectives of this role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
  

Responsibilities

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
  
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  

Required skills and qualifications

• Proven success in developing marketing plans and campaigns
  
• Excellent written and verbal communication skills
  
• Strong project management, multitasking, and decision-making skills
  
• Metrics-driven marketing mind with eye for creativity
  
• Experience with marketing automation and CRM tools
  

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or related field
  
• Proficiency with online marketing and social media strategy
  
• Established contacts in media is a plusDirect public relations department within a company.
  
• Work with media outlets to publish timely company information, such as press releases, brochures, and other materials.
  
• Ensure communication strategy is consistent and reflects the organization’s strategic vision.
  
• Implement social media strategies.
  
• Grow online supporter base and traffic.
  
• Perform social media community management duties.
  
• Build and sustain online communities.
  
• Manage relationships with media outlets.
  
• Produce and publish mass communications with email blasts and marketing campaigns.
  
• Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing and education.
  
• Ensure consistent framing of messages.
  
• Publish videos and photography on company website and blogs.
  
• Document presence of companies at events, conferences, and speaking engagements.
  
• Advocate on behalf of the company brand with external stakeholders and the media across all communications channels and vehicles.
  
• Collaborate with marketing to develop the advertising, marketing and promotion plans.
  
• Edit and revise content as necessary.