Product Marketing Analyst/Specialist

As a Product Marketing Analyst/Specialist, you will be responsible to facilitate and manage multiple product lines and execution of go-to-market strategies across multiple market segments and develop marketing materials to enhance product line and brand image.

Key Responsibilities

• Understand connectivity, security &
  compute market, conditions, addressable space and recommend strategies for segment, verticals, regulatory conditions, etc.
  
• Design pricing strategies, promotions, programs to drive solution sales, product sales, vertical sales &
  segment sales
  
• Engage upstream SIs (e.G. solution resellers, strategic partners), product manufacturers (e.G. connectivity, security &
  compute manufacturers),service provider wholesale teams (e.G. Singtel, Starhub, M1) for costs, solution bundles, promotions, funding, margins, lead times, support etc.
  
• Develop, coordinate and support the sales and marketing effort for each product portfolio from launch to product end of life
  
• Monitor market trends, research segment markets and competitors’ activities to derive insights and identify opportunities that drive business successes
  
• Plan and execute product training and updates to sales and other internal stakeholders
  
• Collaborate and work closely with sales and marketing teams to identify and capitalize on opportunities to strengthen the product positioning in existing and new markets
  
• Update, measure and report performance of all inbound and outbound marketing leads and campaigns
  
• Creation and copywriting of all marketing materials e.G brochures, eDM, website, social media post, newsletters to be in line with product and marketing objectives
  
• Assist marketing team to build and execute integrated field campaigns such as Google Ads, Email Marketing, Social Media Ads and events
  

Requirements:

• Minimum Degree in Marketing, Communications, Business, or related disciplines with 3 years of relevant working experience and at least 1 year in IT industry preferred
  
• Possess good communication skills with the ability to articulate and present solution service with all levels of staff
  
• Result-oriented with the ability to work independently, self-starter/self-motivated
  
• Possess strong business acumen
  
• Must be able to demonstrate the ability to work &
  collaborate effectivelywith a team in an agile environment
  
• Ability to develop and execute marketing strategies and campaigns and effectively communicate recommendations to improve performance
  
• Strong analytical skills and data-driven thinking.