Senior Director Of Sales (Proactive)

Sales Administration Responsibilities

• Establish leads/partnerships and direct efforts to achieve Groups, Corporate, Leisure, M.I.C.E, Airline, Luxury Consortia room night goals based on market segmentation and budget and to develop ongoing relationships with the clients
• Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve the planned goals
• Develop account qualifications criteria and use market research to identify priority markets and accounts, to assign sales to assure coverage to all major markets and segments
• Monitor weekly activity of Senior / Sales Managers and ensure sales team is maximizing the use of resources to penetrate new accounts
• Develop annual sales department budget and execute sales programs and activities

Sales Personnel Development Responsibilities

• Recruit, select train and motivate Sales department personnel to achieve sales goals
• Assure understanding of Job Descriptions, Goals, SOP of Sales Department personnel and conduct formal semi-annual evaluation and ongoing coaching and counseling
• Maintain established personnel policies and procedures of the hotels

Market Planning Responsibilities

• Participate in development and execution of hotel marketing plan to identify sources of group business to the hotel and establish solicitation programs to maximize sales
• Participate in development of marketing plan, sales action plan, profit plan, A&
  P budget and marketing audits
• Monitor forecast of all Groups, Corporate, Leisure, M.I.C.E, Airline, Luxury Consortia and identify valley periods of sales emphasis and achieve forecast

Communications Responsibilities

• Maintain close and open communication with other department heads
• Maintain timely communication with Corporate Sales Offices, STB that can generate leads and provide information
• Coordinate communication between Sales and Other Departments to assure awareness of bookings and sales programs
• Maintain timely and responsive communication with accounts and prospects

Personal Account Servicing Responsibilities

• Joint service key accounts with Senior / Sales Managers and ensure continuity in our communications with accounts

Inventory Management Responsibilities

• Monitor transient bookings in relation to room availability, room type and customer spending potential to maximize rooms and other revenue
• Ensure all corporate transient contracts are loaded and kept within a central file

Other Responsibilities

• Ensure that all safety, health, security and loss control policies and procedures and government legislation are adhered to
• Comply with hotel and department policies and procedures at all times
• To carry out other duties as and when assigned by the Management of the Hotel