Senior Marketing Executive
job description
Job Responsibilities
Digital Marketing
- Keep abreast of the latest digital marketing trends and new channels to increase brand visibility and lead generation
- Propose, plan and implement SEO and Digital Advertising campaigns
- Create content and materials required (e.G. visual creatives, captions, SEO-optimised articles and webpages, landing pages)
- Evaluate campaign performance, derive actionable insights and optimise campaigns
- Manage agencies to achieve our targets
- Propose, design and execute email marketing campaigns
- Create engaging emails and email templates (design, written content, graphics etc)
- Update and maintain email databases
- Analyse campaign performance and optimise campaigns based on insights
- Lead and support the implementation of marketing automation via relevant technologies (e.G. Hubspot)
Retail - Product Development
- Support the development of new products as outlined in the product development strategy.
- Keep abreast of the latest ingredients, delivery technology of dietary supplements and trends in the health and wellness industry
- Engage in market and competitor research as well as compliance research
- Assist in the management of project timelines to support on-time product strategy including all aspects of product development, clinical and quality testing, packaging and regulatory
- Ensure product launch success by working cross-functionally with departments throughout the entire product development process.
- Work collaboratively with the manufacturers to ensure the development and delivery of new products with the highest level of quality;
including safety, and formula stability. - Assist in writing new product details/datasheets to provide the science behind the key ingredients, product benefits and supporting claims
- Assist in the creation and review of pre-press artwork, marketing materials and internal product training
Retail - Promotion, e-commerce and brand.Com management
- Manage, optimise and grow brand.Com and marketplace stores, product listings and sales
- Create content for online store and product listings
- Oversee order fulfillment performance
- Propose pricing strategies and promotion mechanics
- Facilitate the timely launch of new retail products or promotions by working cross-functionally with departments
- Prepare relevant materials and conduct briefings
Other marketing support
- Assist in the planning and execution of brand partnerships, content marketing, on-ground events
Job Requirements
- Diploma or Degree in Marketing / Business / Mass communication
- Possess great passion and interest in healthcare industry.
- Able to adapt quickly to situations and comfortable working in a fast-paced environment.
- Proactive, enthusiastic, independent, compassionate, and has a positive learning attitude.
- Good team player with excellent interpersonal and communication skills.
- Candidates with relevant experience will be considered for a senior position.
Job Highlights
- Annual Leave - 14 days onwards
- Birthday Leave - We believe employee should take a day off to celebrate their birthday with their loved ones.
- FREE TCM services and Tech-enhanced therapies for our employees, and 50% discount for employees’ family members!
- Attractive and Good Commissions Entitlement
- Great working culture - Fun and enjoyable workplace that embraces Diversity and Work-life balance/harmony.
Why Should You Join Us?
GREAT CULTURE AND ATMOSPHERE:
Because you will be working along with amazing and crazy fun people. We have cyclists, chefs, yogis, gamers, athletes, animal lovers, motivational and inspirational trainers, foodies, and many more. You’ll definitely love your #workfam.
GREAT SALARY PACKAGE AND BENEFITS:
Because we offer benefits which are most desired and valued by people. We believe that the people in the team are the backbone of the company, the core of everything we do. This is why we invest so much in our employee’s welfare and future.
GROWTH AND CAREER DEVELOPMENT:
Because the sky's the limit and we firmly believe that our employees' growth, development, and well-being are the most significant factor. We hope to grow with our employees, we want our people to shine brighter as they progress with the company.
DIVERSITY:
Because we value equity and inclusion. We are an equal opportunity employer who makes decisions without regard to age, identity, gender, race, colour, ethnicity, etc. We encourage our employees to be their true selves at work.