Content Executive

Groupm singapore pte. ltd. - Singapore
new offer (29/06/2024)

job description

Overview of the Job

We are currently looking for a Content Executive to join our Xaxis team based in Singapore.


3 best things about the job:
1. Be a member of a high performing team, working on one of the most exciting media channel combining creativity, content, insights, technology and data.
2. Work in an environment that promotes, flexibility, empowerment with opportunity to learn and collaborate with a wide range of stakeholders across all GroupM agencies and business units in APAC.
3. Exposure to multi market and opportunity to contribute on marketing initiatives, PR events and thought leadership.

Key responsibilities:


  • Initial responsibility is to familiarise themselves with the Xaxis platform and its mechanics
  • Support the agencies and Xaxis team in creating proposals using the Xaxis platform based on campaign briefs received from our Media Agencies
  • Matching of clients’ campaign brief with the right digital partners’ (both publishers and KOLs) profile on the Xaxis Platform
  • Familiarise and assist in the creation of Insertion Orders between Xaxis and its partners as well as our Media Agencies
  • Monitor all signed campaigns closely with Media Agencies and Xaxis Partners
  • End-to-end monitoring of campaign performance within the campaign period
  • Preparing interim and post-campaign report when campaigns are completed
  • Consolidation of all campaign invoices for monthly forecasts
  • Ensure all campaigns are updated and aligned in sales report for bi-weekly and monthly tracking purposes
  • Will be required to support agencies in pitches/onboarding of new hires to familiarize themselves to Xaxis and its platform, as well as present to clients where needed


Required skills &
traits:


  • Personal development:
    Take the time to learn about your colleague's discipline and educate yourself across the best practice in digital content, as well as a broader understanding of the overall media landscape.
  • Team player and is able to work independently when required
  • Able to apply the relevant elements from the Xaxis platform into proposals based on the campaign brief received
  • Able to understand and capture the key points in the brief requests
  • Able to provide recommendations of relevant and suitable partners and formats to address brief objectives and within the budget
  • To be meticulous, ensuring accurate data is transferred and reflected on documents before signing off.
  • To possess project management skills to manage multiple partners/campaigns/requests from internal parties in a timely manner.
  • To have the knowledge of report-reading sent by partners and assist in extracting the relevant data to be shared with the agencies for their client.
  • Understanding of digital terminology to extract correct information to be reflected in post campaign report
  • To be able to evaluate partners independently to ensure only credible digital partners are introduced to the agencies


In this role, your goals will be:


In three months:


  • Develop a strong understanding of the daily operations of digital content planning, and implementation and can work with least supervision and errors
  • Develop strong and effective internal relationships with key stakeholders, such as agencies, finance teams, and media vendors and publishers to achieve goals
  • Understand how to support in the creation of strategies and how to sell Xaxis to agencies and their clients
  • Familiar in the execution of campaigns and understanding all steps-especially with the booking, implementation and post-campaign processes.


In six months:


  • Proficiency in executing campaigns from start to finish and to achieve objectives within the determined campaign period
  • Understanding the work processes of media vendors, publishers and influencers and aligning them to the client’s needs, including campaign timelines, KPIs and deliverables
  • Develop the creative eye in assessing the creatives and performance branded content across various digital formats, such as articles, videos, social snacks and influencer formats.


In 12 months:


  • Able to completely grasp the systems and processes of the Xaxis team and can propose ideas and processes that will improve the workflow
  • Take ownership of the role of being an “agency guardian” and taking ownership in your KPIs and collective team targets


Minimum qualifications and experience:


  • This post is open to graduates with bachelor’s degree in any of the following courses - Advertising, Communication Arts, Communication Research, Communication Technology, Integrated Marketing, Interdisciplinary Studies or other related courses
  • Preferably with 1-2 years of content experience in a media agency, creative agency, events company or a media organization
  • Excellent communication skills, with strong analytical skills
  • Strong project management skills, with the ability to negotiate with agencies and publishers to ensure campaign objectives are met
  • Strong attention to detail and a process driven mind-set, with excellent time-management skills and a penchant for prioritization
  • Strong proficiency in Microsoft Office – Word, Excel and PowerPoint – and reporting tools
  • Strong passion to understand media, digital content and campaign implementations
  • Ability to work autonomously whilst achieving campaign objectives




More about GroupM


GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies;
our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.


Discover more about GroupM at www.Groupm.Com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https:
//www.Linkedin.Com/company/groupm


More about GroupM Singapore


GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.


GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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Content Executive

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