Global Product Marketing Manager

About Filtrona

Filtrona is the only global, independent market leader in the design, testing and manufacturing of specialist filter solutions, tear tapes and related scientific services. With a head office in Singapore, Filtrona has 11 manufacturing facilities across Europe, America, and Asia, together with 3 innovation centres, an accredited laboratory and a centre of excellence focused on sustainability. The company has over 2000 employees serving customers across 120 countries.

Our purpose is to support partners to transform and benefit from business growth;
we succeed when they succeed. Our mission is to be a responsible, customer-focused innovation leader creating excellence in sustainable solutions for today and tomorrow.

For more information, please visit www.Filtrona.Com

Role and Responsibilities

We seek a highly skilled and motivated Global Product Marketing Manager to join our Commercial team. This person will report to the Commercial Excellence Director and is responsible for the go-to-market strategy and efficient and fast product sales expansion in target product segments.

Product / Segment / Strategic Project Strategy

• Lead in market, competitor and value chain analysis, opportunity quantification and subsegment prioritization
  
• Identify customer needs, develop and implement product strategy including sources of differentiation and competitive advantage
  
• Create regional customer deployment plan (target customers, samples, trials)
  
• Define global value proposition and tailor global value proposition to meet local market needs
  
• Develop and implement target market pricing strategy
  

Product Launch &
Management

• Collaborate with Market Insights function and translate customer needs’ into new product ideas proposition into the innovation funnel
  
• Work with Innovation team on new product launch and act as Commercial team’s POC for Innovation
  
• Lead and drive product launch planning across regions
  
• Partner with Pricing function on value pricing framework and value proposition definition
  
• Optimize product P&
  L across regions (pricing, allocation, product roadmap)
  
• Provide ongoing communications and support in developing marketing materials for product launch
  
• Train sales team on product knowledge, value proposition and selling approach
  
• Managing product pipeline in collaboration with Business Processes function
  

Product Strategy Development &
Monitoring:
Expansion &
Post Launch Activities

• Determine appropriate strategy to manage the product based on the product’s lifecycle stage
  
• Determine regional forecast &
  product transfer needs
  
• Forward planning for regional expansion including regional capacity over longer term
  
• Establish segment / product objectives for Operating Plan and Strategic Plan, monitors performance against KPIs and initiate corrective action
  
• Updates value proposition, positioning and R&
  D targets based on evolving customer needs and competitor activities
  
• Manage margin over product life cycle
  
• Partner with Finance team to creates business case when capex is required
  

Leadership and People Management

• Manage diverse relationships – relates well to a variety of diverse styles, builds diverse networks, quick to find common ground
  
• Secure and coordinate information flow, be subject matter expertise and action planning with relevant functions (cross-functional and global)
  
• Lead, develop, motivate and assign members to appropriate tasks
  
• Be active in relevant industry associations across the Region
  

Qualifications and Education Requirements

• Degree or MBA in marketing and equivalent discipline
  
• Minimum of 8-10 years relevant work experience in B2B product marketing
  
• Solid understanding of the tobacco industry and experience in B2B marketing is non-negotiable
  
• Product management experience highly desirable
  
• Excellent command of spoken and written English is a must
  
• Strategic thinking, robust commercial acumen and sales-oriented mindset
  
• Detailed oriented with strong project management skills on multi-market projects
  
• Lead and effective participation in multi-functional work-projects and cross-functional teams globally
  
• Skilled at influencing opinions to accomplish business goals and objectives while maintaining strong interpersonal relationships across various stakeholders
  
• Data driven mindset and strong analytical skills with experience in using primary and syndicated research / insights, market and competitive analysis to elevate performance