Manager/ Executive Manager (Digital Media)

[What the role is]

The 3P Network Division (3PND) develops and integrates NEA’s educational and publicity initiatives and programmes for the 3P (People, Public and Private) sectors. The Marketing Communications Department in 3PND conceptualises and implements integrated marketing communications campaigns such as Clean Public Toilets, National Dengue Prevention, Recycle Right and Say YES to Waste Less.

The role of the Manager/ Executive Manager (Digital Media) is to devise and execute data-driven digital media strategies that aim to enhance public awareness, foster engagement, and inspire positive environmental action. This role plays a crucial part in advancing the mission of promoting a Clean and Green Singapore.

[What you will be working on]

You will be responsible for the following:

- Develop and execute digital media strategies for NEA’s marketing campaigns, and to optimise engagement on NEA’s Clean &
Green Singapore (CGS)’ssocial media channels and other digital platforms.

- Manage CGS social media channels and their content line-up;
conceptualise and develop content for a variety of digital platforms as part of integrated marketing communications campaigns. Use audience insights to create compelling messaging and customised content that resonates with the target audience.

- Conduct thorough audience research and data analysis to assess sentiments and understand audience behaviour and preferences. Monitor campaign performance using analytics tools and provide regular reports. Analyse data to identify areas for optimization and make data-driven recommendations to improve campaign effectiveness.

- Foster and nurture an engaged community of environmental enthusiasts and advocates to build a network of digital allies. Cultivate relationships with content creators and publishers to amplify campaign messages and ultimately build a strong and supportive online community.

- Coordinate with campaign teams to ensure consistent branding and messaging throughout all touchpoints. Work closely with creative, media and social media agencies to achieve timely campaign execution and effective outcomes.

- Perform procurement duties in adherence to public sector procurement policies and processes;
track and manage budgets and payments.

[What we are looking for]

- Background in marketing, communications or a related discipline.

- Minimum 5 years of relevant experience in social media management, digital marketing, marketing or content development.

- Proficiency in utilising digital ad-buying platforms, social listening tools and data analytics tools to measure and optimise campaigns.

- Excellent writing skills with the ability to craft compelling and engaging content.

- A collaborative mindset with the ability to work effectively in cross-functional teams.

- Strong project management and analytical abilities.

- Self-driven and well-organised to handle multiple projects simultaneously.

- Experience in content creation for social media platforms, graphic design or video production is a plus.

- As part of the shortlisting process for this role, you may be required to complete a medical declaration and/or undergo further assessment.

To apply, please proceed to Careers@gov at https:
//sggovterp.Wd102.Myworkdayjobs.Com/PublicServiceCareers/job/NEA-HQ-ENVIRONMENT-BUILDING/Manager--Executive-Manager--Digital-Media-_JR-10000030686