Senior Marketing Executive
job description
Key Responsibilities:
1. Marketing Support
- Support Marketing Director in planning and executing marketing campaigns to promote 3rd party brands in retail supermarkets.
- Coordinate marketing initiatives and promotional activities for 3rd party brand partners.
- Develop advertising materials for POSM, digital and social media channels.
- Assist in creating sales support materials and retail in-store promotions.
- Assist in coordinating marketing events such as roadshows and promoter sampling.
- Collaborate with functional teams like procurement, sales and finance to ensure smooth development and launch of new products.
2. QB Ecommerce Site &
Retail Marketing for Showroom
- Contribute to developing marketing strategies for driving foot traffic and sales in retail showroom.
- Support the marketing team in the implementation of showroom-specific marketing campaigns to attract customers and enhance the retail experience.
- Assist in overseeing retail merchandising efforts for optimal product display and sales.
- Drive and implement commercial plans across owned QB Ecommerce site including selecting right mix of products, forecast and setting thematic promos to achieve sales target.
3. Marketing Apps Maintenance
- Support marketing team to maintain and update mobile apps
- Collaborate with UX/UI designers to enhance user interfaces and overall user experience.
Qualifications:
- Diploma/Degree in Business/Marketing.
- At least 3 years of Retail Marketing or FMCG marketing experience
- Understanding of E-commerce and social media is a must-have.
Behavioral Attributes:
▪ Team player with ability to work independently.
▪ Detail-oriented and organized