Senior/Executive, Marketing

Job Summary:

We are looking for a talented Senior/Executive, Marketing to increase leads and patient referrals to the company.

Responsibilities:

- Plan, develop, and implement the effective marketing strategies, KPIs and work plans in line with the company’s overall marketing objectives.

- Conduct marketing research, analysis current market trends conditions to meet client’s healthcare needs and service expectations.

- Propose media plan for digital marketing and media placements and assist with design artwork, write up/copywriting and work closely with partners.

- Introduction of services and establish new relationship with doctors and partners to generate new leads through local and regional marketing activities and networking.

- Manage and maintain long term relationship with local and regional doctors and partners through overseas marketing trips, courtesy visits and events to grow referrals.

- Cultivate patient’s loyalty and advocacy through continuous engagements to encourage the word-of-mouth referrals.

- Assist incoming enquiries and appointment bookings receive through email, call, and Whatsapp and liaise with clinics, doctors, and patients.

- Monitor marketing inventory and assist clinics with collateral orders.

- Plan and organize marketing events and projects and prepare post events report.

- Prepare marketing report and analysis on marketing performance on regular basis and support other adhoc reporting requests as and when required.

Requirements:

- Bachelor degree/Diploma in marketing/business or related discipline

- At least 4 years’ experience in healthcare/sales would be a bonus

- Having great interpersonal and communication skills

- Thorough knowledge of strategic planning principles and marketing best practices

- Highly motivated, energetic, results-oriented, independent, with a great business sense